Hi Wealthsimple Team!

Thank you for taking the time to review my portfolio

This is an AI-generated portfolio customized for Director, Product Design role at Wealthsimple demonstrating the skills and experience to address the top challenges listed in the job profile:

  • Leading and growing high-performing design teams while ensuring quality execution
  • Defining design strategy in partnership with Product, Engineering, and Marketing
  • Creating compelling user experiences that drive growth in consumer-facing products

Case Studies

Here are some of my past projects that are relevant to demonstrate how I addressed similar challenges as the ones your organization is facing:

UX Agent for Conversion Optimization

Developed an AI-powered UX research agent to systematically analyze and improve conversion paths in digital products.

Why this project?

Demonstrates innovative leadership in applying AI to scale design operations and maintain quality – crucial for Wealthsimple’s need to drive growth while ensuring exceptional user experiences.

Lean Product Development at The Economist

Led user-centered product development to attract new subscribers using lean methodology and design sprints.

Why this project?

Demonstrates ability to drive growth through user research, cross-functional collaboration, and experimentation – essential skills for Wealthsimple’s growth-focused design leadership role.

NYC DOE Design System

Led redesign of NYC Department of Education’s systems, creating a unified cross-platform design system that improved user experience.

Why this project?

Demonstrates my ability to lead design teams and create cohesive experiences across platforms – key skills for building Wealthsimple’s financial products across web and mobile.

Recent Presentations on UX And AI

Workshop: AI Fundamentals for UX Professionals
Workshop: AI Fundamentals for UX Professionals
Transforming UX Design with Generative AI
Webinar: Transforming UX Design with Generative AI

Brands I've Worked With

Clarios logo
Disney logo
General Assembly logo
Kimberly Clark logo
Men's Wearhouse logo
MSN logo
NYCPS logo
Pitney Bowes logo
PwC logo
Sony Music logo
The Economist logo
Yahoo logo