This is an AI-generated portfolio customized for Managing Director, Head of Experience Design – Wealth Management role at TIAA demonstrating the skills and experience to address the top challenges listed in the job profile:
- Leading cross-functional design teams in enterprise settings
- Creating end-to-end experiences across multiple platforms
- Implementing innovative “test and learn” methodologies
Case Studies
Here are some of my past projects that are relevant to demonstrate how I addressed similar challenges as the ones your organization is facing:
Lean Product Development at The Economist
This project applied lean methodology to develop a new product aimed at attracting younger subscribers to The Economist.
This demonstrates my experience with leading design teams through structured discovery processes, leveraging design sprints, and cultivating a test-and-learn culture that TIAA values. The collaborative approach with stakeholders across editorial, business, and technology teams mirrors the cross-functional collaboration needed for wealth management experiences.
Campus TV: 2U Apple TV app
Designed an Apple TV app to increase student engagement by allowing them to complete coursework on their big screens.
This showcases my expertise in end-to-end experience design across platforms, including research, comparative analysis, and multiple rounds of usability testing. The methodical approach to understanding user behavior and iterating based on feedback directly applies to TIAA’s goal of creating best-in-class experiences for wealth management clients.
UX Agent for Conversion Optimization
Developed an AI-powered UX research agent to optimize conversion paths by systematically reducing friction points.
This demonstrates my innovative approach to solving UX challenges using emerging technologies – exactly the kind of “test and learn mentality” TIAA is seeking. By automating systematic aspects of UX evaluation, this project shows how I can help TIAA scale design excellence while focusing human expertise on nuanced aspects of wealth management experiences.
