- Reimagining Digital Journalism
- Driving Innovation Across Lifestyle Products
- Leveraging Emerging Technologies like AI
Case Studies
Here are some of my past projects that are relevant to demonstrate how I addressed similar challenges as the ones your organization is facing:AI Agent for Conversion Optimization
This project explores the concept of an AI-powered UX Agent that can autonomously analyze user behavior, identify pain points, and implement design improvements to optimize conversion rates on digital platforms.Why this project?
Applies AI to UX for enhanced user experience and digital growth, aligning with The New York Times’ innovative media goals.
Campus TV: 2U Apple TV app
This case study details the design and development of an Apple TV app for 2U, aiming to deliver educational content in an engaging and accessible format for a lean-back, at-home learning experience.Why this project?
Demonstrates expertise in TV platform design, video content experiences, and user-centered design for education—valuable skills for The New York Times’ diverse media offerings
Lean Product Development at The Economist
This project focuses on redesigning The Economist app to improve the onboarding experience for new readers, increase engagement, and drive subscription conversion through personalized content discovery.Why this project?
Showcases user-centered design for content-rich platforms, addressing engagement and subscription growth—key priorities for The New York Times’ digital content strategy