This is an AI-generated portfolio customized for Head of Design role at Coinbase Developer Platform demonstrating the skills and experience to address the top challenges listed in the job profile:
- Designing developer tools that transform complex blockchain technology into simple, intuitive interfaces
- Leading and managing a design team focused on developer experiences
- Collaborating cross-functionally to drive product vision and strategy in the crypto space
Case Studies
Here are some of my past projects that are relevant to demonstrate how I addressed similar challenges as the ones your organization is facing:
UX Agent for Conversion Optimization
AI-powered UX research agent to optimize conversion paths by minimizing friction points.
Like blockchain technology, this project solved a complex technical challenge (AI-based UX research) through a simple, intuitive interface. The approach demonstrates my ability to transform complex technology into accessible tools for developers – a key requirement for Coinbase Developer Platform.
Economist Material Design
Redesign of The Economist app using Google’s Material Design principles while managing UX teams.
As Lead UX, I managed a team of UX and visual designers across three continents, establishing a formal UX process and maintaining design consistency – directly relevant experience for leading Coinbase’s design team of 3-5 product designers building crypto developer experiences.
Campus TV: 2U Apple TV app
Apple TV app to increase student engagement for education technology platform.
This project demonstrates my experience in cross-functional collaboration (product managers, developers, researchers) and designing for specialized user groups. I transformed complex workflows into intuitive interfaces through extensive research and prototype iteration – skills critical for simplifying blockchain development experiences.
